E-commerce challenges

E-commerce has become an essential platform for wholesalers who want to increase their sales and improve customer service.

However, the convenience of ordering online means customers now expect faster and cheaper fulfillment. This creates a series of challenges that we must face.

First, e-commerce is changing the types of orders customers place. They can now order only individual items across a variety of product ranges, rather than traditional volume orders.

Second, it gives customers the freedom to buy what they need, when they need it, so the volume of these orders for small, one-off items increases.

The key area wholesalers need to focus on to overcome these challenges is the selection process. Store staff should have a pickup method that helps them process the different types of orders that e-commerce offers in the most efficient way.